We created CDG in 1998 to help companies understand customer behavior and profitability more fully with the goal of boosting profitability and delivering more value to their customers. Sounds simple but success relies on:
- A desire and culture focused on data driven decision-making
- Historical customer data
- Analytic skills
- An ability to implement solutions programatically
Few organizations have all of these; very few have them in abundance. We help develop strategies to leverage customer data as well as the tools and tactics to realize that value.
We are structured as a network of consultants to keep your costs down. This maximizes the value to you while we help you maximize the value of your customers, products and business.