MIS for existing customers generally includes calendar month trend information and lifecycle performance by time as customer. This data provides significant power. However, given the increasing number of customer management programs designed to increase customer profitability, MIS needs to be expanded to permit tracking and analysis to determine whether these programs are working or not.
Similar to Acquisitions MIS, detailed data must be captured to support segmented customer analysis. Do certain programs work best for high income or lower income customers? Younger or older customers? Moderate credit risk or low credit risk customers? Effective customer management MIS is linked tightly to the design of customer databases. We can work with you to ensure that you have captured and maintained your data appropriately. We can then help establish the proper MIS and analytic environment, laying the foundation for increased profitability from existing customers.
