Customer Acqusition
How to cost effectively acquire the right customers
Services | Customer Acquisition
Customers are far from equal in terms of value. Finding the right ones can be a puzzle. The pieces you need to put together are an understanding of historic customer profitability, common customer profiles, targeting and creativity in product development and messaging.
CDG can help you with one piece or the entire puzzle. A quick review can identify high potential areas where changes can alter the trajectory of your business. Contact us to kick things off.
Capturing More Valuable Customers
Planning and Execution
CDG offers insights to boost your customer acquisition campaigns at every step
PRODUCT MIX
Different products generate very different customer profiles and profitability. Are your products competitive? What opportunities are available to boost portfolio profits?
Learn MoreCUSTOMER PROFITABILITY
Analyzing product profitability is a first step. Understanding individual customer profitability is next. With it you're able to begin fine tuning strategies and tactics.
Learn MoreDATABASE DESIGN
Do you have the data you need to support quality decision-making? Is it accurate and complete? And is it structured in a way to support and ease analysis?
Learn MoreSEGMENTATION
Fat son how smiling mrs natural expense anxious friends. Boy scale enjoy ask abode fanny being son. As material in learning subjects so improved feelings.
Learn MoreEXPANDING TARGET POPULATIONS
Once you identify the type of customers you want how can you find them? You need to look internally and externally all while thinking about what channel to use.
Learn MoreNEW ACCOUNT UNDERWRITING
What tools are you using to gauge customer risk? Are you using all available data? How are customers segmented to apply the best criteria and processes?
Learn MoreLOSS FORECASTING
The new CECL standard dramatically changes the accounting. Calculation is one thing; applying it to strategy is another.
Learn MoreTARGETING
Finding new prospects and matching your best offer to each one is an analytic and technical challenge. Does your approach need an update?
Learn MoreTARGETING
Finding new prospects and matching your best offer to each one is an analytic and technical challenge. Does your approach need an update?
Learn MoreMESSAGING
Delivering a relevant message is key to guiding customers to choose you over your competitors. What messages will resonate with your most attractive prospects?
Learn MorePRICING
It's one thing to come up with generic pricing for a product or segment but how do you develop customer specific pricing that delivers value to the customer and you?
Learn More
