How to cost effectively acquire the right customers
Capturing More Valuable Customers
Planning and Execution
CDG offers insights to boost your customer acquisition campaigns at every step
Product Mix
Different products generate very different customer profiles and profitability. Are your products competitive? What opportunities are available to boost portfolio profits?
CUSTOMER PROFITABILITY
Analyzing product profitability is a first step. Understanding individual customer profitability is next. With it you're able to begin fine tuning strategies and tactics by focusing on the profit impact of actions.
Targeting
Finding new prospects and matching your best offer to each one is an analytic and technical challenge. Does your approach need an update?
EXPANDING TARGET POPULATIONS
Once you identify the type of customers you want how can you find them? You need to look internally and externally all while thinking about what channel to use.
DATABASE DESIGN
Do you have the data you need to support quality decision-making? Is it accurate and complete? And is it structured in a way to support and ease analysis?
SEGMENTATION
Once you begin to drill down into your customer data you can begin to suss out your most important and valuable segments.
NEW ACCOUNT UNDERWRITING
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Loss Forecasting
The new CECL standard dramatically changes the accounting. Calculation is one thing; applying it to strategy is another. It's important to think about how this impacts your budgeting and financial forecasting.
Messaging
Delivering a relevant message is key to guiding customers to choose you over your competitors. What messages will resonate with your most attractive prospects?
Pricing
It's one thing to come up with generic pricing for a product or segment but how do you develop customer specific pricing that delivers value to the customer and you?
Get to Know CDG
As you learn more about us we will help you learn more about your business, its strengths and opportunities.
